How far we've fallen

I recently read this news story that inspired in me such a sense of scorn and disdain that I was immediately compelled to lambaste it with a round of cynical mocking. (and by immediately I mean after I had debated whether or not I was feeling too lazy to type anything)
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Not the Hardiest of Citizens: Windsor, Ontario, hair stylist Waddah (Martin) Mustapha was awarded the equivalent of about US$270,000 by a court in April after he testified that he became racked with depression upon seeing a fly inside a commercial bottle of water at his salon. Presumably, damages would have been more if Mustapha had actually drunk from the bottle (or even opened it). As it was, he and his wife vomited, and he required extensive psychotherapy for nightmares, loss of sense of humor, increased argumentativeness, lack of desire to shower regularly, and constipation. [Windsor Star, 4-23-05] (Taken from News of the Weird edited by Chuck Shepherd)
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My question comes in two related but distinct parts. First, what has happened to the masculine world that men now feel it is appropriate to act like complete whimps for profit? What happened to teaching men that if you acknowledge any amount of weakness you will be looked down on for the rest of your days? Most men reading this can relate to having experienced some excrutiatingly painful or disturbing event and feeling, deep down, a conviction to act like "it's no big deal, I'm tough". Just lost a toe in an industrial accident? "No big deal, I'll go see a doctor after work. Maybe". Got shot in the throat playing paintball? "no problem, I've had worse". Received a steak at a restaurant that had half of a mouse imbedded in the centre? "No problem, I'll just eat around it". Have an injured limb that could progress to a life threatening condition unless you sit out the rest of the game? "No one lives forever". What happened to the macho "nothing phases me" attitude that peer pressure was supposed to drill into us growing up? Huh? WHAT HAPPENED?
Which brings me to the second part of my question. How did this guy ever survive high school given that the ostracism that would inevitably be inflicted on an individual who is scarred for life at the sight of a fly in water would probably kill someone who is scarred for life at the sight of a fly in water? Where is natural selection in the defence of the dignity and honour of being a guy? Maybe Charles Darwin decided that dignity and honour were outside the scope of work of natural selection and decided to give it some time off. Maybe the constipation this guy was experiencing was caused by his testicles crawling back inside his body, shriveling up and dieing from the shame.
Men, it's time to get back to the days of really being men. Next time you suffer an injury, stick a rock in your mouth and bite down on it rather than admit that you are actually in pain. The next time your body is racked with appendicitis and the doctor says it needs to come out, you go home and punch yourself in the stomache until your appendix knows who's boss. And the next time you see a bug of anY sort in water of any sort, be it drinking water or just a puddle, you freakin drink that water, bug and all. YAAHHH!